Focus Group

Feedback on Third Edit & Print Products

Feedback on Third Edit

This was the feedback I got on the third edit of my music video.

Does the jittery text effect work well?

I think it works well, it helps to break up the visuals.

I think it works really well with the mood and the style of the video. It also stops the footage from seeming repetitive by breaking it up.

It works well but you could maybe try and make each word come up in time with it being sung in the song.

It works well and breaks up the visuals. It’s different and I really like it.

Yeah I like it.

Yeah, I liked it and thought that it worked well with the theme and the style of music.

I chose to ask this question as it was a new effect that I had added into the video that I was unsure of. From the response I think that it works well to add more movement to the text and break up the visuals which was my aim with the effect. One comment suggested that I make each word come up individually but I'm going to choose not to do this as I've already used that technique in another part of the video and I don't want it to be too repetitive.

Do you think there is a link between all three products?

I think the link between the digipak and advert is really good and the link to the video is strong too.

The link between the digipak and the advert is very strong. The music video has more bright colours in it so the link between the video and the print products is a bit weak in that sense, however it’s strong enough to know they link because of the colour blue.

All three link together well, especially with the font and layout of the “Halsey Colors/Badlands” thing. You could change the colour of the “Halsey Colors” thing at the beginning of the video to pink to match the digipak and poster. (it might be pink already I can’t tell).

They all link really well especially the colours in all three products.

The digipak and advert look very similar with the posturize effect but they both look good and professional. It might be worth using a slightly different image on one of them, with the same colours and effects, just so they’re not identical.

Yeah, I think that they link really well especially with the recurring colours throughout and the style of the video and the print products. I also really like the fact that you've used the same colours, style and image on both of the print products.

I wanted to ask this question because I think it's important that there is a correlation between all my media products. One of the comments said that the title at the beginning of my music video should match that of the print products which was something I was considering before and will now do to create a stronger link and more recognisable logo. From the feedback I am sure that there is a link between all the products through colour, text and effects. Someone mentioned that there should be more colour on the print products, however I have not yet added one of the images to the design which will make up for the lack of colour.

Do you think there’s enough information on the advert?

You could have information about a hit single that’s featured on the album or a quote from a critique reviewing it highly.

The amount of information on it at the moment is great, but I think including a good review from a well-known music critique would be a good idea and make it a stronger product. Also maybe information about songs included on the album would be good too.

I think there’s enough information because the layout works really well and you don’t want to make it too crowded.

Yes, the layout works really well as you don’t want to over crowd it.

I think the simplistic design works well.

Yeah, I like the fact that it is quite minimal in its use of text but still manages to get across all the information you need and looks very stylish.

I was also worried about the fact that my album advert is quite simplistic and minimal however from the feedback I think that it works well with the design and gets enough information across to the audience. I have considered adding information about a single or a review but don't think it's completely necessary and would only ruin the composition.

Designing Digipak

For the three inside panels of my digipak I wanted to have an image of clouds that I took to run along all three with the CD in the middle. The first two designs are using similar images with slightly different colours. Out of the two I think the second if most effective as there is more detail in the image and the brightness of the first washes out some of the detail. For the third design I used a completely different image and edited the colours to be shades of pink and blue. I think this image references my music video more greatly than the other two and is a more interesting photo to look at as parts of the sky are still visible. To get a second opinion I asked someone which design they preferred and they said 'I think the last links in better with your music video and the colour on your digipak as well as your album advert'. Because of this I have decided to use the last design for my final digipak.

Third Edit

Skills Development

Text Animation from mxsephan

Feedback on Second Edit

To get some feedback on my music video so far i got the class to watch it through. The questions that i asked where:

1. Are there too many lip-syncing scenes?

2. Does the typography work well?

This was the feedback i got:

"You should use kinetic typography to make the text more significant and interesting instead of it being static."

"The lip-syncing is okay but you could benefit from removing one or two of the scenes so that it's not too repetitive."

"One of the lip-syncing scenes was out of sync."

"You could try putting the words in different colours and make it move on the screen."

The feedback that i got confirmed what i thought i could improve about my video, so i'm going to make these changes for my next edit as they clearly stand out to an audience as well as myself. I'm going to use After Effects to make the typography move in some way so that it fits in with the moving images. I'm also going to refine my edit so that no scenes are out of sync for my final version.

Second Edit

Planning Digipak Insert

Planning Digipak Insert from mxsephan

Changing Digipak Layout

I decided to print out the images that I plan to use for my digipak and create a paper mock-up so that I could visualise what the product would look like in real life. By doing this I realised that an audience that doesn't know the artist won't recognise the image on the front cover so I've decided to switch the image on the second panel to be the front cover as it has the artist and album name.

Track Listing

Choosing a Font

For my Digipak and Magazine Album Advert I had to choose a font that I wanted to use for the album and artist name. These were the options that I liked the most. The bottom two I think are two curly which doesn't fit in with my blocky, simple design so I've decided to use the first one which is the font 'Georgia' as it stands out and would be easy to read from a distance. When I come to making both the products I will most likely adjust the letter spacing so that it is further away.

Skills Development

Photo Shoot

The first photo shoot i did was of the artist in the TV Studio. From these images I've decided that I'm going to use the first one. I think the composition of the image works best as well as the colour, clothing, makeup and hair. For my digipak and magazine advert I plan on using an image of the artist which a plain background, which the first image has.

The second photo shoot i did was at the beach where i took photos of the sunset and clouds.

Ideas for Print

Here is a sketch i did for an idea of what i want to have on my digipak and magazine advert. I want to have an image of the artist wearing the same clothing as in the music video with her hair in pig-tails. After the photo shoot i'm going to use Photoshop to edit the image and colourise her hair to make it bright blue and make the image look similar to that of a painting. I think the child-like hairstyle and clothing will give the impression that the album is fun and upbeat to listen to.